Acceptance of these terms

These Terms of Service describe the relationship between a client and SFV MEDIA LTD when the studio supplies media technology and broadcast systems. By using this website, by placing an order or by proceeding with any work that SFV Media carries out for a client, the client agrees to be bound by the version of these terms that is current at the time the work begins.

SFV Media makes every reasonable effort to write these terms in language that an ordinary business person can follow without a lawyer standing at the shoulder. Where a short sentence feels informal, it is still a contract; where a formal word appears, it is intended to mean exactly what the common law understands by that word. A reader who finds a clause confusing should raise the question before work starts rather than after a disagreement appears.

The client should read the whole document before accepting. The most important points are gathered near the front and across the middle: what the work covers, how the client pays, what each side promises and what happens when a project goes wrong. Reading is not a formality; it is the cheapest insurance either side will ever buy.

If a client deals with SFV Media against a set of its own purchasing conditions, those conditions apply only where SFV Media agrees to them in writing in advance. Silence about a client clause is never acceptance of it, and a purchase order that travels with hidden terms is treated as an ordinary order against these published terms.

The company behind the service

The services described in these terms are supplied by SFV MEDIA LTD, a company incorporated and operating in the United Kingdom. Its registered working address is 324 Uxbridge Road, London - W12 7LJ, United Kingdom (GB). All correspondence and legal notices should be sent to that address or, where speed matters, to the engineering desk at notify@sfvmedia.autos.

The telephone desk is reached on +16199350547. A call to that number reaches the working studio and the people who answer the everyday questions, and it is also the number a client should use when a platform fails and a fix cannot wait for an email. SFV Media answers as a team, and any member of that team is authorised to handle the ordinary running of an account.

The company name appears on every invoice and every contract the studio issues, and a client should satisfy itself that the entity supplying services is exactly this one. Where a project is delivered through a partnership or an affiliate, that arrangement will be recorded in writing before money changes hands so that no confusion about who is responsible ever takes root.

Nothing in these terms makes SFV Media a provider of regulated legal, financial or insurance advice. The studio supplies engineered systems and related services, and it does so within the ordinary scope of a technology company rather than the role of a licensed professional adviser.

What the service covers

SFV Media provides the design, build, configuration, documentation and support of media and broadcast systems. The common capabilities are described in detail on the services page of this website and include streaming platform engineering, broadcast graphics systems, media asset pipelines, digital signage networks, podcast and video production facilities and audience analytics dashboards.

The exact scope of any engagement is set out in a written proposal that the client approves. A proposal names the deliverables, the phases, the assumptions and the prices, and it is the single best yardstick for judging whether the work has been completed. When the proposal and these terms disagree, the proposal governs the detail of what is delivered and these terms govern the legal frame around it.

Certain things sit outside the service unless a proposal says otherwise. SFV Media does not write the editorial content of a channel, does not operate a client channel day to day and does not guarantee a viewing audience or a profit. The studio can advise on likely reach, but it never promises a number of viewers, listeners or customers as part of a delivery.

Out of scope work that a client later requests is handled as a change to the scope in the manner described below, which gives both sides a fair record of what extra effort costs and what it buys.

Proposals, quotes and orders

Work begins with a written proposal. SFV Media prepares a proposal after a discovery conversation, and the proposal describes the problem it believes the client wants solved, the method the studio intends to use and the price for doing so. A proposal is a genuine offer, but it can be withdrawn before acceptance if the underlying costs move in a way SFV Media cannot honestly carry.

An order takes effect when a client accepts a proposal in writing or when SFV Media begins work that the client has clearly asked it to begin. Where a purchase order is required by the client accounting system, acceptance of the SFV Media proposal together with the issue of that purchase order forms a single clear act of agreement.

Each proposal carries a validity period, and a client who accepts after that period should expect the price to be refreshed. Acceptance that depends on a condition, such as a manager approval or a board sign off, must state that condition; until the condition is met, SFV Media will treat the work as scheduled rather than committed.

SFV Media relies on the accuracy of what the client discloses during discovery. If a detail later proves wrong and that error raises the cost or the risk, the studio may revise the proposal fairly and will always explain the revision before it takes effect.

Fees and payment

Fees are quoted in the currency stated in the proposal. Unless the proposal says otherwise, SFV Media charges a defined fee for a defined delivery rather than an open running meter, which lets a client budget with confidence. Where a retainer or an hourly rate applies, it will be written plainly and invoicing will follow the agreed cadence.

Invoices are payable within the number of days shown on the invoice, usually thirty. SFV Media sends an invoice when a phase completes or when the proposal timetable marks a milestone, and a client should expect the invoice to match the work that the milestone represents. Payment is made by bank transfer or through the payment method the proposal names.

If an invoice passes its due date without payment, SFV Media may pause the active work and request an update of the payment details. A reasonable late interest runs on the overdue amount at the rate permitted by law, and any external collection cost that follows a truly unpaid invoice is reasonably recovered from the client.

Prices do not include applicable value added tax or similar levy unless the proposal states otherwise. Each invoice states any tax separately, and a client is responsible for confirming how that tax applies in the jurisdiction of its own account.

Your responsibilities

A project reaches a clean end when both sides carry their own luggage. The client agrees to give truthful and prompt answers to the questions SFV Media asks, to grant access to the sites, accounts and systems the work requires and to make a named decision maker available within a reasonable time. A stalled answer can delay a whole phase, so speed from the client keeps the price honest.

The client needs to hold the rights to any content it asks SFV Media to process or place. Video footage, music, brand marks and scripts must be content the client is lawfully allowed to use, and the client accepts responsibility for that licence position. SFV Media will refuse to touch content it has reason to believe is stolen or unauthorised.

On hosted platforms the client handles its own account responsibly and keeps its own access credentials secret. A client who shares a login widely or leaves a test account unlocked takes on the risk of what follows, though SFV Media will still help to tidy up after any compromise with proper care.

Finally the client agrees to test what SFV Media delivers promptly and to report problems while the delivery window is still open. A client who lets an issue sit unreported for months loses the fair chance to have it corrected under the warranty, so early feedback is both a courtesy and a practical necessity.

Changes to the scope of work

Few projects arrive fully formed, and SFV Media expects requests to evolve as a client sees real output and wants more. A change request is logged whenever it alters the deliverables, the budget or the timetable. SFV Media describes the change plainly, quotes any difference in cost or time and receives the client agreement before treating the extra work as ordered.

Small variations that do not move the price or the schedule are absorbed within the existing effort. Larger changes, such as an added platform, an extended language set or a longer support window, are priced and added to the written scope. This habit of writing the change down protects both sides from arguments about what was actually wanted.

The client can request changes at any point, yet a change that lands late in a phase may move the phase finish. SFV Media will be candid about that knock on effect rather than silently letting a delivery date drift. A drop dead date that matters should be named at the start so it can be protected.

Where the studio suggests an improvement that the client accepts, that suggestion is treated as a normal change and priced like any other. Equally, a client is free to decline any suggestion, and the studio will not punish a polite no with a worse outcome.

Delivery and acceptance

SFV Media delivers in phases so that progress is visible and risk is kept low. After each phase the client is invited to test and review, and acceptance takes place when the client confirms that the phase meets the agreed criteria or when a reasonable review window passes without a practical objection. A constructive comment is not a rejection; it is healthy feedback.

The studio hands over the requested documentation alongside working systems. That documentation covers setup, day to day use and the obvious failure points, and it is written for the team who will actually run the platform rather than for an engineer who has already left the building.

Acceptance of a whole project does not happen by silence forever. If the studio has delivered what the proposal promised and the client offers no meaningful testing within a fair window agreed at the start, SFV Media may treat the phase as accepted so that the studio is not held hostage by a quiet client.

A defect discovered during the review is fixed in a reasonable time and re tested before the phase is signed. Defects are judged against the documented criteria rather than against an ever moving personal preference, which keeps the standard objective and the outcome fair.

Warranties we provide

SFV Media warrants that its work will be carried out with reasonable skill and care, that the delivered systems will match the written proposal and that the configuration will not knowingly contain a serious security flaw left by the studio. This is the honest floor beneath every delivery, and the studio holds itself to it without the need for a client to remind it.

Software that SFV Media writes is warranted to work in line with its documentation when used on the supported systems and the supported browsers named in the handover. Where the studio configures a third party product, it warrants its own configuration work rather than the product itself, and any fault inside the underlying product is passed to the maker in the way its own licence allows.

The support window that follows a delivery is stated in the proposal. Within that window SFV Media responds to reported faults at the agreed service level and makes reasonable efforts to restore a failing service. After the window the client may take a support retainer, or the studio may quote a one off fix at the going hourly rate.

No warranty covers damage caused by misuse, by a change made by someone other than SFV Media, by hardware SFV Media did not supply or by an event outside reasonable control. The warranty is the remedy for defective work, and it is not a licence for a client to treat a delivered system carelessly and still demand a free rebuild.

Exclusions and limits of liability

SFV Media takes great care, and it asks that liability be shared in a way that keeps prices and risks realistic. To the extent permitted by law, SFV Media is not liable for any indirect or consequential losses, including lost profit, lost revenue, lost data or damage to reputation, however those losses arise from the performance or failure of a delivered system.

The total liability of SFV Media for any claim under an agreement is limited to the total fees the client has paid for the particular project that gave rise to the claim. This cap keeps a single engagement from threatening the studio for an amount many times larger than the work it was actually paid to carry out.

What the law cannot exclude is never excluded. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or for any other loss that the law does not allow a business to cap. Where an exclusion would be unlawful in the client country, the narrower lawful rule applies instead.

A claim must be raised in writing within the reasonable period after the client knew or should have known of the cause, which protects both sides from stale disputes built on memories that have long faded. SFV Media will always listen to a genuine complaint, but the law values a claim being made while the facts are still fresh.

Intellectual property

Ownership of the output depends on what the work was. Where a proposal creates original software, graphics, templates or configuration for a client, that original work passes to the client on full payment, which lets the client keep and extend it without returning to the studio for permission. This transfer covers the work as it was built for the arrangement.

The tools, frameworks, libraries and reusable building blocks that SFV Media brings to the job remain the property of their own makers. SFV Media grants the client a lasting right to use the delivered work together with whatever underlying parts the delivery needs, but it does not give away its general method, its internal libraries or the knowledge accumulated across many projects.

Where the client supplies content, marks or data, that content remains the client property, and SFV Media returns or deletes it at the end of the arrangement according to the notice on that point. SFV Media also keeps the freedom to point to the work it has carried out in a portfolio unless the client asks for that mention to be withheld.

A client should therefore think of the delivery as a finished and usable asset, distinct from the factory that made it. This split is standard across the industry and lets a client take full benefit of the product while the studio keeps the tools of its own trade for every client that follows.

Third party software and open parts

Modern systems are assembled partly from open source and licensed components, and SFV Media chooses those parts with attention to their licences and their security history. Every such part keeps the licence under which it was released, and SFV Media respects the duties those licences place on redistribution and on disclosure.

Where a third party licence requires notice, SFV Media provides that notice in the documentation handed over with the delivery. A client that passes a system onward is expected to preserve those notices so that the chain of honesty continues to the final user.

Some third party products are sold under their own commercial terms, and SFV Media will make clear which parts carry a separate licence so the client knows where its ongoing rights lie. Support for those parts is governed by the maker unless SFV Media agrees to stand behind them under its own support retainer.

If a third party component ever proves to be a legal or a technical liability, SFV Media works with the client to replace it under the change process, so an unloved dependency can be retired without dragging the whole platform into doubt.

Privacy and data protection

The handling of personal information is set out in the SFV Media privacy policy, which forms part of these terms by reference. A client should read that policy together with this document, because the two together describe how the studio treats the location and the people behind the work.

Where SFV Media processes personal data as a processor on behalf of a client, such as viewer logs on a hosted platform, the two sides will record that role and the studio will follow the client written instructions. Where the studio controls data in its own right, such as the details a client gives to make payment, the privacy policy governs that use.

SFV Media will give reasonable help to a client who must answer a data subject request or satisfy a regulator about a delivered system. No tool SFV Media ships is designed to hide unlawful handling, and the studio would rather lose a project than build a machine whose very purpose is to conceal.

Security responsibilities split along the usual lines. SFV Media keeps its own side secure and helps the client understand what duties fall on the client side, because a hosted platform is only ever as safe as the least careful key holder on either side of the fence.

Confidentiality

Both sides may learn private detail about the other during an engagement, and both agree to keep that detail confidential. Confidential information means non public facts about a business, a project, a price or a person, and it does not include information that is already public, independently known or later shared freely by the owner.

SFV Media treats client materials, draft work and unreleased plans as confidential until the client tells the world otherwise. In the same breath the studio reasonably expects a client not to publish an internal estimate or a technical weakness it discovers during the work, since trust has to run in both directions to survive.

A party may reveal confidential information where the law compels it or where the disclosure is needed to enforce these terms, and that narrow escape hatch keeps the duty practical rather than theatrical. Neither side builds a moat around information that a court has ordered into the open.

The duty of confidentiality survives the end of a project for a reasonable and proportionate time, because a secret shared in confidence does not automatically turn public the day an invoice is paid. A client who wants a longer silence on a particular detail can say so, and SFV Media will usually agree where the request is reasonable.

Availability of hosted platforms

For platforms SFV Media hosts, the studio aims for the availability shown in the proposal, usually expressed as a percentage of uptime per month. Availability is measured at the platform boundary and excludes time lost to planned maintenance that is announced in advance, to faults in a client network and to events beyond reasonable control.

Updates are the ordinary cost of staying safe. SFV Media patches hosted systems on a schedule that balances freshness against risk and tells clients of maintenance windows so a live show is not surprised by a reboot. A client who requires a stricter change regime can order one as part of a support retainer.

Where a service level is missed, the remedy is stated in the proposal and usually takes the form of a service credit rather than a refund of the whole hosting fee. The studio would rather give a useful credit and fix the cause than argue over a large figure that neither side finds fair.

Backups are taken to the frequency named at handover and are restorable to a defined point. A client should still keep its own copies of irreplaceable creative material, because SFV Media protects the platform and the client protects the one of a kind footage no backup policy is designed to replace.

Ending the agreement

An agreement runs until the work described in the proposal is accepted, unless a longer term is written down. Either side can end an agreement by giving the notice stated in the proposal, usually thirty days for a running service, while a one off build ends naturally on acceptance and payment.

SFV Media may end an agreement immediately if a client seriously breaches it and does not fix the breach within a fair window after being told, or if a client becomes unable to pay its debts. Ending for breach is a serious step, and SFV Media gives a clear warning and a genuine chance to recover before it takes that step.

On ending, the client pays for the work delivered and accepted up to that point, and SFV Media returns any client owned materials and provides the files needed for the client to move on. Any sums already paid for not yet delivered work are refunded fairly, and the client leaves with a neat handover rather than a locked drawer.

Clauses that are meant to survive, such as those about confidentiality, liability and payment, live on after the main agreement ends. A clean ending should leave both sides able to look each other in the eye and recommend the other without a wince.

Governing law

These terms and any agreement built on them are governed by the laws of England and Wales. The courts of England and Wales have jurisdiction to settle any dispute that arises, which gives both sides a familiar and predictable place to resolve a difference.

Where a client is a consumer purchasing a service that is genuinely a consumer product, the consumer laws of the country where the client lives cannot be removed by this clause, and that protection endures. These terms are written chiefly for business relationships, but they respect the stronger shield the law gives to an individual buyer.

If a court rules that any part of these terms is unenforceable, the remainder stays in force, and the unenforceable part is read down only as far as needed to make it lawful. No single bad line is allowed to drag a whole fair agreement into the gutter.

The absence of any challenge to a right is never a waiver of that right. SFV Media not acting on a breach on one occasion does not mean it has surrendered the right to act on the next, which keeps a single act of leniency from becoming a permanent rule.

General and contact

These terms, together with the proposal and the privacy policy, form the whole agreement between the client and SFV Media for a given project, and they replace any earlier conversations that were not written into the signed scope. A statement made at a meeting that never reaches the proposal does not bind the studio.

Notices are validly given by email to the address each side has supplied or by letter to the recorded address. SFV Media can be reached at notify@sfvmedia.autos, on the telephone at +16199350547 and by post at 324 Uxbridge Road, London - W12 7LJ, United Kingdom (GB), and it reads those channels as an active part of the relationship each working day.

SFV Media does not promise that a third party service outside its control will always behave, and it passes on the terms of any infrastructure it resells rather than promising more than the maker itself offers. The studio is always honest about where a guarantee ends and another hand begins.

A client is never a number in SFV Media terms. Small businesses and large channels receive the same respect, the same careful engineering and the same willingness to pick up the phone and sort out a problem. If the words in this document ever feel colder than the reality of the desk, SFV Media would rather smooth a dispute with a sensible conversation than with a stiff letter, and it says so plainly here.